Aishwarya Rai Bachchan Joins Fight Against AIDS
It’s time to talk about the A-world. Relax, it’s not what you think. The last big news about AIDS in India was that it was the third largest population suffering from the pandemic. Now, as part of the latest initiative to tackle the disease, the United Nations AIDS Agency has named Bollywood star Aishwarya Rai Bachchan its newest Goodwill Ambassador.
The 1994 Miss World will be tasked with raising awareness in India and 21 countries in Africa. The objective is protecting women through improved access to prevention and treatment services and consequently eliminating new HIV infections in children by 2015.
“Spreading awareness on health issues, especially related to women and children, has always been a priority for me,” the actress said in a statement released by UNAIDS after her appointment on Monday.
According to the Times of India, Rai Bachchan points out that many women affected with HIV/AIDS don’t come forward due to shame or a lack of education and resources. “By coming on board, I hope to give further impetus to the work that UNAIDS has done and further contribute to spreading the message,” said the star.
Rai Bachchan debuted in Bollywood in the late 90s. She has starred in over 40 films and is married to fellow actor Abhishek Bachchan. They welcomed their first child last November.
“As a new mother, I can personally relate to this – the joys and concerns of every mother and the hopes that we have for our children,” said Bachchan. “I strongly believe that every baby should be born free from HIV.”
UNAIDS Executive Director Michel Sidibe praised Ashwariya for joining the cause saying, “I am convinced that through her global outreach, Aishwary can help UNAIDS reach its goal of eliminating new HIV infections among children by 2015.”
By embracing the fight against a global killer, the star often called “the most beautiful woman in the world” has just proved she’s so much more than a pretty face.